Susu And Sons: Tel Aviv

So I succumbed to the recent trend that is Susu and Sons. Since I work around the corner from its location on Rothschild Boulevard I went after work. Lucky for me there was no line which is rare at the small burger stand from the mind of Israeli celebrity chef Omer Miller. On any given day there is always a line of at least 10 people waiting in line for their fix. I once joked that it looked like junkies waiting in line for methadone, but that was just a joke. Now I am that junkie waiting in line, but I was in fact just trying to figure out what all the noise is all about. I thought it should be an amazing hamburger, since there was a line of hungry Tel Avivians wanting their fix. The first thing when I looked at this place it reminded me of Shake Shack. A burger joint that offers a more upscale burger experience while being a seamless part of its inner city environment. If you go I would suggest getting the classic either a one patty or double patty cheeseburger with all of the fixings. There is another option to get a burger patty that is 80 percent beef with the remaining 20 percent being a choice of either bacon, cheddar cheese, or bone marrow. Add-ons for 8 shekels include classics such as a fried egg, blue cheese, jalapeno peppers, caramelized onions, coleslaw, and guacamole. An odd topping is the egg salad option, but I wont judge if you try it. Two luxury add-ons for 25 shekels are lobster, and foie gras. Other options are their crispy chicken sandwich, and their vegan burger. For 16 shekels you can get fries, sweet potato fries, or fried mashed potato balls. For two shekels more you can get your side order of fries with bacon cheddar sauce. I ordered the single with fried mashed potato balls with bacon cheddar sauce. The taste was again reminiscent of my Shake Shack experience which on the overall was not bad at all. The food came out fast and was still hot which is an important factor. Overall I would give the food an 8 of 10. It was excellent food, but the single patty felt me wanting more meat. Therefore,I should have gotten the double. The staff was extremely helpful and actually cared about their customer service which is quite rare in Israel. The atmosphere is quite fashionable and is an ultimate people watching spot in Tel Aviv. It is definitely in the top 5 best burgers in Tel Aviv for sure. The only problem is the long line. It is insane to me for waiting in line for half an hour to an hour. In short, its a great atmosphere and great food. Try it once for sure, but please don't wait half an hour for your burger.